from the "I cannot believe they can say that in public" files.

[seryn]

Sometimes I buy something because I'm just so astounded that they can say that on the packaging or marketing material.

I bought these ice cream bars. http://www.magnumicecream.com/products/double-caramel-ice-cream-bar/

But the screamingly funny reason I bought them is the tag line on the back of the box which says: "Magnum. the pleasure is all yours..."

They do come in gold wrappers and are sold in a 3-pack. :-P

None of the images on the box would work well as an icon, but I did buy it at the same store that flagged the Virgin [Organic] Tea as being newly available in Cherry. There wasn't a double entendre this time, just a hand-written sign saying $1 off. Personally I would have had the sign say, "Introducing Magnum gold wrapped ice cream bars. Double Magnum in caramel, dark, white, and classic gives you even bigger flavor."

And, having eaten one, I can tell you that it really is too big to get into my mouth and I had to nibble at it... and once the chocolate shell is cracked you can suck the caramel from between the chocolate shells until the ice cream starts to leak and drip from the top.

Comments

[sciarra]

These came up at the party I was at yesterday in exactly the same context! I guess the parent company is Dutch, but I think many condoms in Europe and esp. the English-literate Netherlands would totally get the joke!